Technology & software solutions

Story

Covid-19 prompts more than half of asset management firms to accelerate adoption of digital marketing technology

Covid-19 prompts more than half of asset management firms to accelerate adoption of digital marketing technology

A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52 per cent) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the Covid-19 pandemic.