Schroders appoints new CEO of Singapore and Head of Distribution, APAC

Schroders has promoted Lily Choh to CEO, Schroders Singapore, to continue to accelerate business growth in Singapore, Malaysia and Thailand.

Choh, who will assume this role from May 2021, will execute Schroders ambitious growth strategy across the Southeast Asian region and will oversee the management of the Singapore office, and over 450 employees.

In April 2020, Choh was appointed Deputy CEO, Schroders Singapore and Director on the board of Schroders Singapore (SIMSL) in addition to her role as Head of Institutional, Asia-Pacific (APAC). She will transition out of her dual role as Head of Institutional, APAC, by the end of the year to focus on her new responsibilities as CEO of Schroders Singapore.

Choh succeeds Susan Soh, who as CEO of Schroders Singapore for the last 14 years, has significantly evolved the business in Singapore and the Southeast Asian region. Soh will now focus exclusively on her role as Co-CEO of Asia Pacific alongside Chris Durack, and she will also remain a Director of SIMSL.

Susan Soh, Co-CEO of Schroders Asia Pacific, says: “With a rapidly increasing middle class, the Southeast Asia region provides opportunities for us to engage with the growing wealth with our innovative wealth management solutions to cater to the preferences of the local investors. I am confident that Lily, who has been working closely with me over the last few years, is well placed to take our business to the next stage of growth. We look forward to this new chapter for Schroders Singapore under Lily’s leadership.”

Schroders has also appointed Cho to the newly created role of Head of Distribution, APAC. She will lead distribution across both Intermediary and Institutional channels and work closely with Susan and Chris to drive a cohesive distribution strategy across the APAC region. Amy will assume this new position in addition to her current responsibilities as the CEO of Schroders Hong Kong.

Chris Durack, Co-CEO of Schroders Asia Pacific, says: “Schroders remains committed to its ambitious growth plans across the APAC region, and Amy’s appointment is key to driving our strategic distribution priorities in the region and creating greater synergies across our business channels.”