AAM completes rebrand of Kames Capital

Aegon Asset Management is set to complete its rebrand of Kames Capital on 7 September 2020.

The retirement of the ‘Kames Capital’ brand and move to Aegon Asset Management was announced in December 2019, as part of the wider move to integrate and leverage the firm’s global capabilities under a single brand and leadership.

As a global investment manager, Aegon Asset Management, currently manages GBP298 billion (EUR352 billion) for clients, employing over 1,200 people in 17 locations. It currently operates with multiple brands, including Aegon Asset Management in the US, Asia and Continental Europe, and Kames Capital in the UK.

The rebrand will see changes to the names of the fund range, the majority of which will replace the pre-fix 'Kames' with 'Aegon'. 

In addition, a new global website at www.aegonam.com will bring together Aegon Asset Management's global investment capabilities on a single site replacing the Kames website.

As outlined previously the changes will not impact the firm’s investment processes, or the management of client portfolios or funds. Clients will also retain their existing local client service and sales contacts.

Bas NieuweWeme, CEO at Aegon Asset Management, says: “We believe the move to one global brand will help us to operate more efficiently across international markets, leveraging our experience, knowledge and resources worldwide.
“Operating under a single brand will also allow us to be more responsive to the changing markets and the evolving needs of our investors, ultimately ensuring that our client proposition and service remains best-in-class.”