Lee Overlay Partners rebrands as Adrian Lee & Partners
Lee Overlay Partners Ltd, the independent global specialists in active currency management, with over USD8.5 billion in assets under management, is rebranding as Adrian Lee & Partners.
The new brand identity reflects the firm’s commitment to active currency management for institutional investors and reinforces the Company’s position as original architects within this field. The word ‘overlay’ has been removed which increasingly has been indicative of passive currency management, which is not reflective of Adrian Lee & Partners core business strategy.
In line with the new name and logo, Adrian Lee & Partners has revamped and changed its website to www.aleepartners.com. The improved functionality of the new portal, underlines the Company’s focus on exceptional client service and performance, whilst enhancing online presence to help communicate with existing and prospective clients.
Adrian Lee, President and Chief Investment Officer, says: “Our new name, logo and website have been designed to update our image. There is absolutely no change to our people, process, products or any aspect of our firm. Our aim is to continue our stellar positive performance over the last 20 years with the same quantitative research driven process, using a unique third alpha centre, which is forward looking.
“Following the opening of our London office last year to increase our proximity to clients, we believe the rebrand highlights our ongoing commitment to growth.”