Institutional

BNP Paribas Investment Partners adds two to institutional marketing team

BNP Paribas Investment Partners (BNPP IP) has appointed two professionals to the marketing teams of its institutional business line.

Kate Hudson joins the company as head of European institutional marketing, while Gaurav Tandon has joined as a digital specialist.
 
Hudson has extensive experience in asset management sales and marketing roles, with a focus on clients in the UK and EMEA regions. She has led marketing activities for firms including Prudential Group, AIG Investments and Pinebridge Investments. She will be based in London.
 
Tandon has over ten years of experience in financial services marketing and joins BNPP IP from HSBC, where he was a senior digital marketing manager, responsible for the digital marketing strategy and digital vision of HSBC’s global banking and markets group. He will also be based in London.
 
Lucien Carton, chief operating officer and head of institutional marketing, says: “Kate is an excellent addition to our marketing team. She has vast experience taking the lead in marketing activities and developing marketing strategies. Meanwhile, Gaurav is set to play a key role developing our presence across various digital channels. This is a great time for them to have joined our Institutional team, which has already had a strong commercial start to the year, winning a number of new mandates since it became a separate business line late last year. We look forward to providing details of more important hires in the near future.”

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