Fifth Third Asset Management rebrands as ClearArc Capital

Institutional investment adviser Fifth Third Asset Management, a wholly-owned subsidiary of Fifth Third Bank, is rebranding as ClearArc Capital.

The change is effective immediately and is part of the organisation’s overall strategic direction to continue to provide institutional clients with investment management services to help achieve their long-term investment goals.
“Our transition to ClearArc Capital better reflects the investment services we provide to our clients,” says Stephen Mullins, president of ClearArc Capital. “Beyond traditional asset management, we listen closely to our clients to provide sophisticated, transparent investment strategies to help meet the needs of institutional investors.”
In addition to changing the company’s name, the launch of ClearArc Capital also comes with a new, contemporary brand for the organisation.
“The launch of ClearArc Capital as a new brand is a progression of FTAM’s high-touch, customised service to clients. There is a strong need for unique investment strategies to serve the national institutional market, and we are excited about the continued opportunities for ClearArc Capital,” says Phil McHugh, executive vice president and head of Fifth Third Investment Advisors.

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