Liontrust Asset Management has started a campaign to expand its presence in the retail market.  

Liontrust is seeking to widen its distribution across the intermediary market and raise the profile of the company and its funds through an advertising campaign, a new website, the rebranding of its literature and a programme of sales presentations and seminars across the UK. 
 
“These initiatives combined with excellent fund performance are a fantastic foundation on which to build Liontrust and our assets under management,” says John Ions, chief executive of Liontrust.
 
The advertising campaign, the first in Liontrust’s history, starts today in both the trade press and online. 
 
“The advertising represents a significant investment by Liontrust, demonstrates our commitment to the intermediary market and shows the confidence we have in delivering good fund performance in the future,” says Ions. 
 
“We have good performing funds in the most important sectors for UK investors. Liontrust’s commitment to robust and repeatable investment processes is reflected in these excellent performance numbers.
 
“This gives me confidence that we can raise assets from across the intermediary market.”
 
The advertising campaign is initially focusing on the Liontrust First Income Fund, which is managed by Gary West and James Inglis-Jones. The fund yielded 5.65 per cent for the year to the end of June 2010.